AdSense, Pay Per Click & Affiliate Advertising – Using PPC in Your Affiliate Marketing Mix

Pay Per Click Affiliate Advertising – Increasing Your Affiliate Marketing Income

If you need your new Affiliate Business Website to show up quickly in the search engines and can’t wait for it to rise to the top of the search results naturally, via search engine optimization, then your option may be to ‘pay to play’ using pay-per-click marketing.

Perhaps:

  • New Website – It hasn’t yet risen in the Search Engines results. But you need to show up in Google.
  • New Product – You need to promote a product or service and need to reach your target market.
  • New Business – Budget tight? PPC can offer great ROI and fit in with any size budget.

Pay-Per-Click or Contextual advertising could well be the answer

You’ve no doubt seen the little box ads, often on the right hand side of the search engines results and often on other websites as well. Pay-per-click advertising is an effective and targeted form of online advertising that allows you to control the costs of your advertising by only paying when your interested visitors actually click through to your website.

So What Is Pay-Per-Click Advertising?

At it’s simplest PPC is a three line ad that often appears on pages with the search results. The ads are shown when keywords, or search terms that are entered into the ‘search box’ by users of the search engines and then trigger your ad to show.

Advertisers ‘bid’ on keywords and link them to specific ads that will show as a result of the keywords being used in the ‘search box’.

Simple Yet Highly Targeted

Pay-Per-Click’s seemingly simple system has an amazing array of tweaks and twiddles to help the affiliate advertiser target ‘exactly’ the type of customer they wish to market to.

Unlike print or billboard advertising, which is untargeted & doesn’t appeal to 90% of the passing audience, Pay-per-click has the ability of only being seen by the target market, people who are highly interested in what you are advertising, making it highly affective when used at it’s best.

An Example Of Using Pay-Per-Click

Let’s say that you’re selling ‘Treadmills’ and you only want to appear to anyone looking to buy a treadmill.

With Pay-per-click advertising you ensure that the only time that your advert, ‘selling treadmills’, appears is when the actual word ‘Treadmill’ is used by those searching the internet for ‘treadmills’ – not ‘rowing machines’ or ‘exercise bikes’.

Instant High Quality Traffic

Further more, unlike magazines, billboards, flyers, TV or radio, you only pay when a visitor clicks on your advert, making it highly targeted and highly affordable advertising.

Unique Advertising Format

No other advertising format has ever been so efficient at targeting customers & controlling your affiliate marketing costs.

Level Playing Fields For All Businesses

Unlike the expenses involved in traditional print advertising and those of TV or Radio adverts, Pay-per-click allows businesses of all sizes and with the most limited budgets to reach a world wide audience and win the custom of buyers over their bigger competitors.

High Returns On Investment

A further huge advantage of pay-per-click advertising over traditional advertising is that once the visitor ‘clicks’ the advert they will be taken to the exact page of a website that is designed to convert a visitor into a buyer – Highly Effective Targeting.

If the visitor has reached the point, in the buying cycle, of wishing to make a purchase then, if you show them what they are looking for, they are very likely to take out their wallets and click the ‘buy now’ button.

If you have built well crafted pages then your conversion from visitors to customers can be unbelievably high.

For The Beginner & The Advanced User

Unlike many services and tools on the internet, pay-per-click is easy to get started with. Google advertise that you can have a campaign up and running in less that 15 minutes. This is indeed true, however having an active campaign and having an effective campaign are two different things.

Running a pay-per-click campaign takes some knowledge and understanding.

Pay Per Click & Affiliate Marketing

There are many good reasons why you might consider using pay per click in your affiliate business marketing mix.

  • If you’re working in niche and you want to build highly targeted traffic to your affiliate website then, if the price is right, pay per click can bring highly targeted traffic to your site, people looking for exactly what you are promoting.
  • If you have just begun your affiliate marketing website then you may be waiting for the search engines to crawl your site or for it to rise in the natural search results. Pay per click can help you to be seen on page one of search engines.
  • If you know that certain websites, that your intended market will browse, host pay per click adverts, then you could target those sites to appear and drive traffic to your affiliate website.

Want to know how to use pay per click effectively in your marketing mix?

Take a look at both ‘The Super Affiliate Handbook’ or ‘Affiliate Project X’ both have great sections on using pay per click to maximise your affiliate marketing commissions. Read my reviews of both these books in my affiliate handbooks and courses reviews [http://affiliate-books-and-courses.com/affiliate-handbooks-guides-courses.htm] section

Get The Most From Your Personal Training Courses

With the increasing awareness about health and toned body benefits, people are increasingly turning towards personal trainers for their fitness requirements. This in turn has fueled the demand for personal fitness training coaches. The fitness training world is seen as rewarding and glamorous and aspiring candidates want to make a mark in the shortest time possible. However, if you have decided to embark on fitness training, you should choose a course most tailored to your preferences. After enrolling to such courses, you should learn how to make the most of such opportunities.

The four ways to maximize your course experience:

1. The right match

Finding the right course is essential in getting the most out of your course. You should not hurry up and join the most advertised course. Look around for variety and different style of teaching. Before joining a course, you should verify the claims of the training institution. You can check out what certifications they provide and what the ones they themselves have. Top training institutions have current certifications. You should be wary of the ones whose certifications are expired or are past their dates. Current certifications mean that the institution has up to date training methods.

2. Clear goals

Join a course with clear goals in mind. Your objectives should be crystal clear as to what you should be gaining from the training institution. In this highly competitive world, getting certified is not enough. You should be knowledgeable on various aspects of fitness training. The numerous aspects may include balance, flexibility and theoretical knowledge. Only once you are clear on all aspects will you be able to convince and educate your clients. There are many fitness training courses available in the market that counsels you about the syllabus and other aspects.

3. Working relationship

You should be able to establish a good rapport with your faculty members at the training school. This will allow you to get additional tips apart from the regular course materials. Fitness is a combination of training and the right nutrition. By establishing the right rapport, you will gain access to privileged information about nutrition. There are many institutes which offer nutrition courses along with regular fitness training.

4. Dynamic training

If you follow a single training regimen, it will ultimately stagnate and you will only suffer. Hence, the training courses which you enroll should be dynamic in nature. They should instill different methods of training into your course regimen. This will keep you motivated and interested.

The above four tips will help you get the most out of your training programs and you will get the best value for your course money.